THE PROBLEM

Recent data show that the decline in sales of print magazines corresponds to a slight increase in digital versions of the same. Mondadori Scienza wanted to improve the integration of AR in Focus, the most popular science magazine in Italy.

THE CHALLENGE

To provide a solution that could be easily used by Editors without coding skills to create high quality immersive content for each issue of the magazine and could be delivered to readers via a mobile App. The original App from another vendor had a very low score that needed to be increased.

THE SOLUTION

Inglobe was selected by Mondadori to overtake the former vendor of the app with a SaaS platform to create and publish AVR content for the mobile app Focus AR. The platform allowed editors to publish astonishing interactive content autonomously. Inglobe has been directly in charge of the App from 2016 to 2019.

THE RISKS

Targeting different mobile devices in the market across a large time span. Continuity and timing of service were crucial and deadlines or requests could be easily missed.

RESULTS AND BENEFITS

We took the score of the App from 2 to +4 within a few months. The app was downloaded by more than 300.000 readers and used by more than 40.000 monthly. Sales decline rate started to improve starting from the integration of AR in the magazine.